Keyword research is a process that looks for the best keywords to use when marketing a website. In keyword research, you find out what people are typing into search engines in order to find your particular product or service. You then take these keywords and add them to your site’s content so Google can connect searchers with exactly what they’re looking for.
One of the most important aspects of SEO is creating content that is rich in keywords. This means adding your target keywords to your title tags, meta descriptions, alt text, and throughout the body of your content. But it’s not enough to simply stuff your content with keywords – you need to make sure they are included naturally and help improve the overall readability of your site.
There are a number of tools you can use for keyword research, including Google AdWords Keyword Planner, SEMrush, Ahrefs, and Moz. Each tool provides different insights into different keywords and allows you to spy on your competition to see what words and phrases they are targeting.
The bottom line: by investing time and money into keyword research, you improve the targeting and relevancy of your content. As a result, traffic to your site will increase as well as conversions, customer satisfaction, and sales.
High Organic Rankings – By using keywords in your page’s metadata (title tags/meta descriptions) as well as throughout your page’s actual content, you make it easy for Google to find your site when someone searches for that term or phrase. You can also use these same keywords in future posts so you are constantly ranking high up in the search engines for related terms.
Brand Awareness – It is important to use targeted keywords on social media platforms Facebook, Twitter, LinkedIn, etc. as well as in digital advertising campaigns. When someone searches for your product or service and you are one of the top results, that person is more likely to click on your link and learn more about what you have to offer.
Increased Traffic – Higher search engine rankings mean more traffic coming to your website. And not just any traffic, but targeted traffic that is already interested in what you have to offer. This means higher conversion rates and a lower cost-per-acquisition (CPA).
Improved Customer Satisfaction – When customers find what they are looking for on your website, they are more likely to be satisfied with their experience. This leads to repeat visitors, word-of-mouth marketing, and an overall increase in brand loyalty.
SEO is not only about optimizing your website with the right keywords. It is also about creating quality content that will keep people coming back for more. In order to rank high in the search engines, be sure to use your target keywords throughout your site’s content as well as in your metadata. And don’t forget to use social media and digital advertising to broaden your reach and attract even more targeted traffic to your site.
According to The Search Engine, 72% of customers conduct online research before making a purchase decision. That means 72% of people who have an intention to buy something will start their search on one of the major search engines, such as Google, Bing, or Yahoo. The goal in SEO copywriting (increasing your website’s organic rankings) is to make your site the one that shows up on page one. The first thing someone sees when they do a search is either the first ad or the headline of an article.
The more keywords you can incorporate into your website’s content, and the higher you rank for those keywords (through such factors as domain age and authority), the more people will visit your site and buy what you’re selling.
Now that you know how important keyword research is for SEO purposes, let’s take a look at how to do it. First, you need to understand the five components of good keyword research: volume, competition, difficulty, traffic, and trend.
When conducting keyword research, there are five main components you need to know about:
Volume – how many searches per month does this term get?
Competition – how tough is it going to be competing with other sites?
Difficulty – how difficult will it be for my website to obtain a top 10 ranking?
Traffic – how much traffic can I expect from this term?
And finally, trend – when is the term becoming popular, and when will it be at its peak popularity?
When you understand these five components, you’ll be able to figure out which keyword(s) are the best ones to incorporate into your site’s content. Use these tools to help aid your research:
Google Adwords Keyword Planner – find out monthly search volumes for Google across different countries and categories.
SimilarWeb – shows estimated search traffic to any given website
AnswerThePublic – see trending related questions to your given keyword
Ubersuggest – find long-tail keywords based on seed keywords.
Ahrefs – see what websites are ranking for a given keyword, and how much organic traffic they’re getting
Once you have your keywords, it’s important to use them throughout your website. You can add them as tags, in the title of your pages, in the body content, and in the metadata (description and keywords). Don’t go overboard, though – Google will penalize you if it feels you’re trying to manipulate its search results. A couple of strategically placed keywords will do the trick.
The more traffic you get, the better chance your website has a ranking for other keywords. The more people find you online, the more likely they’ll click on one of your ads or links and visit your site.
You can increase organic traffic by implementing a few strategies:
Take advantage of social media platforms – create a Facebook group to target your ideal market.
Make sure you have a strong call to action in every piece of content you publish.
Incorporate as many high-value long-tail keywords into that content as possible.
Create backlinks from other websites – if someone else links to your page, Google takes note and may decide to place you higher up in search results. This is called “link building” – it’s important but can be difficult to do, as you need to have something worth linking to.
Guest post on other blogs in your niche – by providing valuable content on another site, you may be able to get a backlink (and hopefully traffic) in return.
Make use of tools such as Google Adwords and Ubersuggest to find new keywords to target.
Optimize your website for search engines – use the right keywords in the right places, make sure your website is easy to navigate, and so on.
There are many ways to increase your website’s organic traffic, but keyword research should always be at the top of your list. If you can find the right keywords and target them effectively, you’re well on your way to better SEO copywriting and more web traffic.
When you’re looking for the best keywords to target for your SEO copywriting, there are a few things you need to take into account:
The volume of traffic a keyword receives -How competitive the keyword is -How difficult it will be to rank for the keyword -The traffic potential of the keyword -The trend of the keyword Tools like Google Adwords Keyword Planner and Ahrefs can help you figure out all of this information. Once you have a list of potential keywords, it’s important to use them throughout your website in order to increase your chances of ranking higher in search engine results pages. You can add them as tags, in the title of your pages, in the body content, and in the metadata (description and keywords). Don’t go overboard, though – Google will penalize you if it feels you’re trying to manipulate its search results. A couple of strategically placed keywords will do the trick.
If you want to increase your website’s traffic, using social media platforms is a great way to start. You can create a Facebook group to target your ideal market, make sure you have a strong call-to-action in every piece of content you publish and incorporate as many high-value long-tail keywords into that content as possible. Backlinks from other websites are also important for SEO – if someone else links to your page, Google takes note and may decide to place you higher up in search results. This is called “link building” – it’s important but can be difficult to do, as you need to have something worth linking to.
You can get a backlink (and hopefully traffic) in return by guest posting on other blogs in your niche and making use of tools such as Google Adwords and Ubersuggest to find new keywords to target. If you optimize your website for search engines and incorporate the right keywords into its content, you’ll start seeing more organic web traffic. Keep these points in mind when choosing which keywords are right for SEO copywriting.
In conclusion, keyword research is a process that can help improve your website’s visibility and ranking in search engines. By using targeted keywords throughout your site’s content and metadata, you make it easy for potential customers to find what they are looking for. As a result, you see an increase in traffic, brand awareness, and customer satisfaction. So what are you waiting for? Start doing your keyword research today using Grow Digital Marketing Platform.